São Paulo

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About Us

São Paulo Turismo S/A is the tourism and events company of the city of São Paulo. It is a publicly held company and as its majority stockholder is São Paulo’ City Hall. Amongst its activities, there is the administration of the Anhembi Complex and the structuring of mechanisms that reassure the city as a touristic center of business, entertainment and leisure. Besides this, it supports and organizes the main events of the city, As Carnival and New Year’s Eve.

Our mission is to position and promote the city as the capital of business, knowledge and entertainment in Latin America, highlighting its vanguard and cultural character.

Eventos Organization

The city of São Paulo hosts over 90 thousand events per year, which means 1 event for every 6 minutes. There are shows, fairs, expositions, plays, gastronomic fairs, congresses and sports events. São Paulo Turismo S/A supports and organizes the major attractions that happen on the city, are they institutional or in partnership with external clients. Amid the most important events in which the infrastructure is of the company’s responsibility are Carnival, Natal Iluminado and the Virada Cultural and Virada Esportiva.

Tourist Service

In order to ensure the excellence in tourist reception, São Paulo Turismo S/A has several resources, amongst them, the CITs – Centrais de Informação Turística (Tourist Information Offices), whit specialized professionals and support materials to guide whoever arrives in the city. There are still several projects that promote touristic tours throughout the most famous sights in São Paulo.