Live São Paulo

Thematic Tours

Soccer Tour

What do the city’s most distinguished club, a traditional university and a famous street of popular clothing trade have in common with the emergence and consolidation of one of the major Brazilian cultural manifestations?
This and other questions are addressed by the Football Thematic Tour, unveiling the whole richness of the history of football in São Paulo. Get to know and experience details and curiosities regarding the beginning of the sport in Brazil and its relation with the São Paulo of that period. Discover not only the trophies galleries and relics of some of the principal clubs of the country and the world, but also explore locker rooms, fields and mainly histories of football geniuses and anonymous people that transformed Brazil into the “Country of Football” and helped to make this the planet’s most popular sport.

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