Live São Paulo

Guides per Region

Pinheiros and Vila Madalena


From the 70s, artists and students began occupying the region of Vila Madalena, attracted by cheap rents and the proximity to the University of São Paulo. It was the beginning of its transformation into a bohemian neighborhood.
Today, it is one of the liveliest areas of the city, with charming cafés and restaurants, funky bars, unique shops and galleries, and streets full of interesting people, both day and night.
Neighbor to Vila is Pinheiros, another exquisite place to shop, whether at the Crafts Market of Benedito Calixto Square (on Saturdays), where the tour is accompanied by roda de choro music, or at Alameda Gabriel Monteiro da Silva [alley], where they sell decor and design items. At Rua dos Pinheiros [street], various restaurants satisfy every palate.

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