Live São Paulo

Guides per Region

Downtown and Bom Retiro


Get to know the regions that make up the city’s historical scenario.
The Downtown area presents the history of São Paulo through the imponent buildings of museums, cultural centers, theathers and skyscrapers that portray the transformation suffered by what was once a village and today considered to be the largest city in the country.
In the region of Luz, Brás and Bom Retiro, besides the cultural options, there are specialized commerce streets such as the famous Santa Ifigênia, José Paulino and São Caetano. Standing out are Train stations Luz and Júlio Prestes, the interactive Museum of Portuguses Language, and the São Paulo Hall.
Liberdade, an oriental neighbourhood, portrays the culture and tradition of the immigrants on its decorated street, in the Museum of Japanese Immigration, in the oriental shops and restaurants, and in the handicraft market.
In Bela Vista, formerly an Italian stronghold, traditions remain to the rhythm of napolitan dance in the canteens, most of them at streets Treze de Maio and Rui Barbosa. The region also has theathers with good options of plays.

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