Live São Paulo

Avenida Paulista

Morning Breakfast: Bella Paulista

Start the day with a nice breakfast at Bella Paulista bakery, at Rua Haddock Lobo, near Avenida Paulista. One of the most popular bakeries in São Paulo, with a diversified menu of bread options, sweets, meals and products.

Morning Ride: Avenida Paulista

Large wide avenue with two lanes and 4 lanes each, where several cars and buses travel. Among them, a bicycle path with red floor, and a rectangular black pole and quite high in the center, with a traffic light at the top. On both sides of the avenue, wide sidewalks, several pedestrians and dozens of commercial buildings side by side, from start to finish. All under a very blue sky without clouds.

Av. Paulista. Photo: José Cordeiro/SPTuris.

Walk to Conjunto Nacional, which has Livraria Cultura – enormous and with a delicious atmosphere for a ride –, two cinema rooms from Cine Livraria Cultura, Caixa Cultural, some stores and a currency exchange store. Return to Av. Paulista, where you can visit several other attractions, like Centro Cultural da Fiesplivraria Fnac,  Parque Mário Covas and Parque Trianon, which is across the street from Museu de Arte de São Paulo (Masp), where you can go for lunch.

Lunch: Masp’s restaurant

Diagonal picture. All building in apparent concrete in the shape of a giant rectangular box. It has a thick slab of apparent cement across the top and a slightly thinner across the floor. It is all lined with innumerable long and narrow glass panels, bound by a large metal structure. This "box" (building) is suspended in the air, creating a free span of more than 70 meters in length by 18 meters in width and 6 meters in height, which extends under four huge red rectangular pillars. On the left side, several commercial buildings. To the front, part of the avenue with 2 lanes separated by a narrow sidewalk, where several cars travel.

Masp. Photo: José Cordeiro/SPTuris

On Tuesdays, the museum is free. Before visiting, take advantage to have lunch around there, at the museum’s restaurant or go to the “prainha”, a place that gathers several bars and restaurants on Alameda Joaquim Eugênio de Lima.

Afternoon Ride: Masp and more Paulista

In a square with concrete floors and a dense forest with very tall trees in the background, stands a large structure all rectangular wood without walls. The ceiling is formed by a frame with a series of thin beams side by side, supported by several rectangular columns. Behind it all, the top of a tall commercial building of concrete and blue glass. Everything under a strong sun and a very blue sky without clouds.

Parque Mário Covas. Photo: José Cordeiro/SPTuris.

The museum is one of the most important in Latin America and one of the most visited in the country. Enjoy the works of Monet, Rafael, Renoir, Picasso and Van Gogh, among several others. Heading out of there, Keep on Av. Paulista. There are other very interesting cultural centers, like Casa das Rosas, for literature and poetry, and Itaú Cultural, always with amazing expositions. Nearby these places, there is also Shopping Pátio Paulista.

Dinner: Spot

Located on Alameda Ministro Rocha Azevedo, it is near Avenida Paulista. A very classy and agitated place, with customer that like to see and be seen.

Addresses and telephones:

Bella Paulista
Address: Rua Haddock Lobo, 354 – Bela Vista – São Paulo.
Working Hours: 24 hours.
Tel.: (+55 11) 3214 3347.

Condomínio Conjunto Nacional

Internal image. It stands out a very smooth and uniform floor, formed by small white Portuguese stones with designs of identical geometric forms, repeated by all the floor, in the black color. In the center, on a black rubber walkway, an exhibition of pictures placed on several triangular shaped wooden trestles covered by a white fabric. In the background, several miscellaneous merchandise shops. The ceiling is all white, smooth, with several lamps embedded in a circle.

Conjunto Nacional. Photo: José Cordeiro/SPTuris.

Address: Av. Paulista, 2073 – Bela Vista  – São Paulo.
Working Hours: Mondays to Saturdays, from 7am to 10pm. Sundays and holidays, from 10am to 10pm.

Livraria Cultura

Address: Av. Paulista, 2073 – Bela Vista – São Paulo.
Working Hours: Mondays to Saturdays, from 9am to 10pm. Sundays and holidays, from 12pm to 8pm.
Tel.: (+55 11) 3170 4033.

Caixa Cultural

Address: Av. Paulista, 2083 – Bela Vista – São Paulo.
Working Hours: Tuesdays to Sundays, from 9am to 7pm.
Tel.: (+55 11) 3321 4400.

Prédio da Fiesp

Address: Av. Paulista, 1313 – Bela Vista – São Paulo.
Tel.: (+55 11) 3549 4499

Fnac

Address: Av. Paulista, 901 – Bela Vista – São Paulo.
Working Hours: Mondays to Saturdays, from 10am to 10pm. Sundays and holidays, from 11am to 8pm.
Tel.: (+55 11) 2123 2000

Parque Prefeito Mário Covas

Address: Av. Paulista, 1853 – Bela Vista – São Paulo.
Working Hours: daily, from 7am to 6pm.
Tel.: (+55 11) 3289 2160.

Parque Tenente Siqueira Campos (Trianon)

Address: Rua Peixoto Gomide, 949 (around number 1700 of Av. Paulista) – Cerqueira César – São Paulo.
Working Hours: daily, from 6am to 6pm.
Tel.: (+55 11) 3253 4973 or (+55 11) 3289 2160.

Masp – Museu de Arte de São Paulo Assis Chateaubriand

Address: Avenida Paulista, 1578 – Bela Vista – São Paulo (near Trianon-Masp subway station).
Working Hours: de Tuesdays a Sundays, from 10am to 6pm. Thursdays-feira, from 10am to 8pm.
Price: R$ 30
Tel.: (+55 11) 3251 5644

Uni – Restaurante do Masp

Address: Av. Paulista, 1578 – Bela Vista – São Paulo (segundo subsolo do Masp).
Working Hours: Mondays to Fridays, from 11am30 to 3pm. Saturdayss e Sundays, from 12pm to 4pm.
Tel.: (+55 11) 3253 2829.

Casa das Rosas

Very old building with 2 floors, in shades of gray. On the first floor, a balcony surrounds the front and sides, covered by the slab of the terrace above, slab supported by several round columns. On the left side, a large yellow and orange poster is written in large black letters "VIRADA CULTURAL" and "CASAS DAS ROSAS". On the upper floor, large terrace with walled concrete wall surrounds the upper floor, smaller than the ground floor. Above, a very high roof of gray tiles with 4 windows of an attic. It is surrounded by a very flowery garden, shrubs and a few trees.

Casa das Rosas. Foto: Jose Cordeiro/SPTuris.

Address: Avenida Paulista, 37 – Jardim Paulista – São Paulo (near subway station Brigadeiro).
Working Hours: Tuesdays to Saturdays, from 10am to 10pm. Sundays and holidays, from 10am to 6pm.
Tel.: (+55 11) 3285 6986.

Itaú Cultural

Address: Avenida Paulista, 149 – Centro – São Paulo.
Working Hours: Tuesdays to Fridays, from 9am to 8pm. Saturdays and Sundays, from 11am to 8pm.
Tel.: (+55 11) 2168 1776 or (+55 11) 2168 1777.

Pátio Paulista

Address: Rua Treze de Maio, 1947 – Bela Vista – São Paulo.
Working Hours: Mondays to Saturdays, from 10am to 10pm. Sundays and holidays, from 2pm to 8pm.
Tel.: (+55 11) 3191 1100.

Spot

Address: Al. Ministro Rocha Azevedo, 72 – Bela Vista – São Paulo.
Working Hours: lunch: Mondays a Fridays, from 12pm to3pm. Saturdays, Sundays and holidays, from 12pm to 5pm. dinner: Mondays to Saturdays, from 8pm to 1am. Sundays from 7:30pm to 12am.
Tel.: (+55 11) 3284 6131 or (+55 11) 3283 0946.

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