Who has never heard the expression “it is a paulistano’s thing”? If you thought of draft beer and pastel, you are right! But that is not all: among thousands of options for fun, gastronomy, culture and leisure in the city, residents of São Paulo elected the typical programs in the city’s social agenda. See the tips, train your accent and enjoy the city as if you were a paulistano.
In the city that concentrates some of the most qualified and diverse gastronomy in the world, with 52 types of cuisines, the local population expresses its preference in flavors that fits São Paulo perfectly. As well as coffee shops, restaurants and cafes, many bakeries today stay open 24 hours and offer much beyond warm bread at dawn. Whether it is for late night or breakfast, the menu of the boutique bakeries in São Paulo includes a variety of sandwiches, pizzas (another typical passion) and even buffet of soups, as well as fine breads, cakes, and candies. It is worth remembering that 10.4 million breads are consumed per day in the 3.2 thousand bakeries of the city, but there is always room for different and tempting treats. Points: Galeria dos Pães, Villa Grano, Dona Deôla, Bella Paulista.
Another delicacy that is always welcome is the traditional pastel from the São Paulo’s street fairs. Hundreds of street fairs – starting around 5 am every weekday – attract clientele early on with the smell of the traditional meat and cheese pastel, and with the variety of flavors, such as pizza (of course!), chicken, hearts of palm, and jerky. Traditional pastries also make success – such as the one in the Municipal Market – and giant pastéis known across the state – such as the one of Trevo de Bertioga. Points: street fair nearby Pacaembu Stadium, and Mooca, Vila Mariana, Vila Madalena fairs, Hocca Bar, and Pastel do Trevo.
When it comes to pizza, São Paulo puts on a show! The original recipe, attributed to the Egyptians, found in the city a center of constant improvement. There are almost 6 thousand pizzerias on every corner of the city, for all tastes: thin or thick crust, stuffed edges, basic toppings, such as mozzarella and unusual ones, such as stroganoff, dessert pizzas. The pizzas of the bakeries are also successful. From big houses to points that serve exclusively with delivery, pizza is a mandatory experience to those visiting São Paulo. Points: Veridiana, Leona, Camelo, and Speranza.
Another program that has become a craze among paulistanos is the famous happy hour, whether to wait for traffic congestion to reduce or for a relaxed chat after a day of hard work. Bars near business centers or in bohemian established neighborhoods such as Vila Madalena are overflowing with people thirsty for a beer or icy cold draft beer and starving for delicious appetizers. The environments go from relaxed bars to more elegant and even themed ones: dedicated to the masters of Brazilian Popular Music (MPB), football, and many others. Points: Filial, São Cristóvão, and José Menino.
Symbol of the gastronomic richness of São Paulo, the Municipal Market, or Mercadão, is home to another icon of the paulistano’s taste: the mountainous mortadela sandwich. Everyone is surprised with the height of the filling, which has about 250g of mortadela. The delicacy has been the character of several articles for television and was on pages of different newspapers and magazines.
Who is attracted by the taste of the tradition has no doubts: the ancient canteens from Bixiga are fascinating. Refuge of paulistanos who enjoy feast at the table for the whole family in locations with a lot of chatter, these houses also promote concerts of live Italian music to accompany the meal, complete with choir. Points: C… Que Sabe!, Famiglia Mancini, Cantina Roperto, and Capuano.
If the city of São Paulo never stops, Paulista Avenue certainly follows this pace. Every day, for 24 hours, thousands of people pass through 2.8 km of the road that is the financial, medical, business, cultural, gastronomic, and entertainment center. Paulista is the maximum icon of the city and for paulistanos: it gathers all tribes, languages, and vocations of the capital, not to mention the classical and modern architecture that frame the avenue. Points: Masp, Casa das Rosas, Itaú Cultural, Conjunto Nacional, and Parque Trianon.
And who has said that São Paulo has no beach? For 55 years, São Paulo won a major gift in celebration of the IV Centenary of Foundation of the city: the Ibirapuera Park. The rich green and recreational area merged with cultural and architectural temples began to be called “the paulistanos’ beach.” Among the leisure options, there are playgrounds, bicycle lanes, sport courts, nurseries and planetarium, as well as museums and other places. No wonder Ibirapuera is the most frequented park of the city, with about 200 thousand visitors on the weekends. Points: MAM, Pavilhão da Bienal, Oca, Planetário, Viveiro, Praça da Paz, and Auditório.
In a city that has 45 major malls, 240 thousand shops, more than 40 craft fairs and galleries, it is impossible not to make a good purchase. The streets of popular or specialized market are very busy, luxury charming itineraries and malls offer shopping, services, and entertainment with comfort. All these paths lead to a paradise of products to suit all tastes and pockets. The good thing here is to take advantage of the large number of choices to bargain. Points: fairs of Benedito Calixto and República, Galeria do Rock, 25 de Março street, Shopping Popular da Madrugada (dawn fair), Oscar Freire street, Shopping Pátio Paulista, Teodoro Sampaio street.
Names such as Nasi, of the band Ira!, and Rita Lee in rock, Cesar Camargo Mariano, Maysa, and Maria Rita in MPB are just some of the artists who design the musical identity of São Paulo. Grave of samba? No way! The city was and still is the cradle of amazing talents of this Brazilian genre. How not to talk about Adoniran Barbosa – who sang the city in simple poems – and his eternal interpreters, baptized emblematically Demônios da Garoa? On the scene since the 1940s, the group has a discography of over 20 titles, one more paulistano than the other: Saudosa Maloca, Trem das Onze, Torre de Babel, Samba do Metrô, 55 Anos de Garoa, and so forth. Dêmonios represent São Paulo in the Brazilian Guinness Book as the “oldest functional Brazilian vocal group.”