City’s Calendar of Events


TM Fashion Inverno (Winter Fashion)

A fair focused on fashion business that brings to São Paulo designer labels shoes, purses and luxury accessories.

São Paulo Prêt a Porter

International business fair for the fashion industry, clothing and accessories.

Couromoda (leather fashion)

The most important leather shoes and general articles fair of Latin America, which attracts store owners from all over Brazil and other 66 countries.

Feira da Gestante, Bebê e Criança (Pregnancy, Baby and Children fair)

Products and solutions for the future mothers and families in just one place.

Congresso Internacional de Odontologia de SP (São Paulos’s International Odontology Congress)

International event organized by Associação Paulista de Cirurgiões Dentistas.

Expo Noivas & Festas (Expo Brides and Parties)

Products and services for weddings and parties with the participation of companies and specialized professionals.

Aniversário da Cidade de São Paulo (Anniversary of the city of São Paulo)

The city gets in the mood for the festivities that celebrate January 25th. There are several attractions spread throughout the city. Every year something new takes place!

Square crowded by thousands of people. In the background, on the left, monument in the form of a towering column with a bronze statue on top, in the shape of a woman with her arms up. To the right, all white chapel with 3 floors; On the ground floor, large wooden door; In the first, 4 windows with gray border; At the last, a small round window and a cross at the top of the roof. Higher tower, steeple with two large openings on each side; Above, pointed roof with architectural elements at the tips and a vane at the top. Above and in the background, very blue sky without clouds.

Aniversário de São Paulo. Comemorações dos 461 anos da cidade. Foto: Jose Cordeiro/SPTuris.



Fair held by the Brazilian Association of High Decoration Furniture focused on architects, designers and decorators.

Campus Party

The world’s most important internet event in the areas of: innovation, creativity, science, entrepreneurism and digital entertainment.

Great exhibition pavilion, with dozens of very long white tables, aligned side by side, where thousands of young people with diverse computer equipment. Very high ceiling, made up of hundreds of steel trusses, where several luminaires are shaped like big metal balls.

Campus Party Brasil, 10ª edição. Foto: Jose Cordeiro/SPTuris.

Têxtil House Fair (Textile House Fair)

Professional business and trends fair directed towards the home textile articles.

Brasil Open

Tennis competition held annually in São Paulo as part of the ATP series tournaments.

Carnaval (Carnival)

One of the biggest cultural manifestations of the city with over 95 Samba Schools participants and 107 thousand members. And the party is not restricted only to the Sambódromo: the Street Carnival builds heat in hundreds of spread out locations in the city.

Brazilian International Gift Fair

One of the largest professional gift and home utilities fairs all over the world.


International Decoration, Handicraft and Design Room. A business fair exclusive for store owners and professionals of the area.

500 Milhas de Motovelocidade de Interlagos (500 Miles of Interlagos Motorspeed)

Long duration motorcycle contest, it is internationally renowned as the only official race of Latin America.


Meia Maratona Internacional de SP (Half International Marathon of São Paulo)

21 kilometers of sweat, history and culture in the largest metropolis of the southern hemisphere.

Festival de Cultura Coreana (Korean Culture Festival)

Event that aims at expanding the Southern Korean tradition and share the country’s culture with Brazilians.

ISC Brasil (ISC Brazil)

The International Security Fair and Conference is one of the largest worldwide events in the security area.

Feicon Batimat

Reference event in the construction sector in Latin America.

Estética in SP (Aesthetics in São Paulo)

Event directed towards professionals, students and businessmen in the aesthetics, health and well-being fields.

All white sales booth with dark blue accents and some people working inside. Around, several visitors walk on a red carpet.

Feira Estética in SP realizada no Palácio das Convenções do Anhembi. Foto: Jose Cordeiro/SPTuris.

FIEE Elétrica (FIEE Electrics)

The largest and most complete electrics, electronics, energy and automation in Latin America.

Vitafoods South America

Nutraceuticals, foods and beverages production and food supplements industry fair.

Evento Business Show (Business Show Event)

Destinations, venues and suppliers for corporate events, incentives, shows and gastronomy.


Music Festival of alternative rock, heavy metal, punk rock and several other performances.

Hair Brasil (Hair Brazil)

International beauty, hair and aesthetics fair focused on hair and beauty facilities and the aesthetics clinics’ market.

São Paulo Fashion Week

One of the most important fashion events of the world, just as the weeks in Milan, New York and Paris.

Restaurant Week

The main restaurants of the city prepare a special menu for a previously set price.


Intermodal South America

International logistics, transport and foreign trade fair.


International commerce automation fair and congress.


Largest toy fair in Latin America and the third largest of the world. It gathers the major National toy manufacturers, childcare articles and related products.

Tecnotêxtil Brasil

It gathers the major International and National textile brands with innovations in machinery technologies, stock, stampary, factory automation, finishing, trim, threads and tags.


International automotive parts, equipment and services fair focused on the automotive replacement parts industry.

SP Arte (SP Art)

Modern and contemporary art fair that presents pieces from galleries all over the world.


Considered the largest rehabilitation fair of Latin America. It gathers institutions focused on the development of technologies for disabled people.

Comida di Buteco (di Buteco Food)

The largest cooking contest that gathers pub specialties in a feisty voting process for the choice of the best snack.

Padi Dive Festival

An annual event since 2001 in São Paulo, the PADI Dive Festival is considered the largest diving event in Latin America.

Diving equipment sales booth. On the left, sellers and shoppers in a work area with a few tables and metal chairs. On the right, a showcase with several shelves exposing diving equipment. At the top, lighted photos of divers and large fishes

Padi dive. Foto: Jose Cordeiro/SPTuris.

WTM Latin América e Encontro Comercial Braztoa (WTM Latin America and Commercial Meeting Braztoa)

One of the largest business-to-business (B2B) traveling and tourism events in Latin America.

Expo Vinis

The largest wine event in Latin America. It brings the major producers from different continents, presenting new crops, labels and launchings.


Flowers festival that celebrates the birth of Buda Xaquiamuni.


Casa Cor São Paulo

Second largest event of architecture, decoration and landscaping of the world.


Largest food and beverage fair of the country with its environment turned towards business.


The International security fair is a technological showcase in Latin America for the electronic security systems sector.

FCE Pharma e Cosmetique

International technology exhibition for pharmaceuticals industry.


University party that lasts over 10 hours with participation of mainstream musical artists.


Largest fair with focus on machine-tools and quality control in Latin America.

Image from top to bottom. Large exhibition pavilion with hundreds of sales booths, packed with vendors and visitors.

Feimafe. Foto: Jose Cordeiro/SPTuris.

Feira+Fórum Hospitalar (Hospital Fair+Forum)

International products, equipment, services and technology for hospitals, laboratories, drugstores, clinics and medical offices fair.

AES Brasil Expo (AES Brazil Expo)

The largest gathering of the audio, video, lighting and installations sector of Latin America.

The Candy Show

Showroom and workshops for the presentation and launching of products related to candies, bakery and snacks for sweet products suppliers, treats and accessories.


Party in celebration of the German spring arrival.

Virada Cultural

During 24 hours, the city breathes culture with lots of music, dancing, theatre and exposition all over in every corner of the city.


Parada do Orgulho LGBT (LGBT Pride Parade)

The largest and most important gay parade of the world, attracting millions of people to São Paulo every year.

Avenue surrounded by large commercial buildings, totally occupied by thousands of people. Over them, a large bow made with hundreds of balloons, in groups of colors purple, dark blue, green, yellow, orange and red.

Parada do Orgulho LGBT, realizada na avenida Paulista 2012. Foto: Jose Cordeiro/SPTuris.

 Fispal Food Service

International products and services fair for out of home food consumption.

Natural Tech

International fair of healthy food and natural products.

Fispal Tecnologia  (Fispal Technology)

International fair of processes, packages and logistics for the food and beverages industries.

ABF Franchising Expo

The largest franchising fair of the world, which has the goal of providing to the public investment opportunities in several segments of the National economy.

ICAD Brazil

International dermatology, aesthetics and healthy aging congress.

Sumirê Fashion Show

Event promoted by Perfumaria Sumirê, one of the largest stores chain focused on aesthetics of Brazil.


Expo Católica (Expo Catholic)

Products and services fair for churches and religious tourism.

DTKS Regional Dinastia (DTKS Regional Dynasty)

Regional edition of the Turnkey System Dynasty in São Paulo.


International shoes fashion and accessories fair.

Congresso Consulfarma (Consulfarma Congress)

Every year the largest trends and news from the cosmetics and pharmaceutical sectors from Brazil and the world are presented.

Expo Pizzaria (Expo Pizzeria)

Professional training, news, equipment, services, strategies, business needs and opportunities for the productive chain of pizza.

Expolazer (Expo leisure)

International pools, spas, decoration and wellness fair.

Enersolar Brasil (Enersolar Brazil)

The largest renewable energies fair in Latin America with the major worldwide players of the sector.

Brasil Brau (Brazil Brau)

The international beer technology fair is the largest professional event in the beer industry of the country.

Degusta Beer & Food (Beer & Food Tasting)

Place for tasting, meeting and interacting amongst professionals of the market and beer fans.

Office Paper Escolar (Office Paper School)

International paper store, office and school products fair.

Serigrafia Sign FutureTextil (Serigraphy Sign FutureTextil)

News on the silk screen sector, visual communication, signaling, sublimation, digital printing, textile printing, promo material, giveaways and personalization.

Sales booth where various equipments are exposed. Inside and around, several exhibitors and visitors on a large red carpet. Very high ceiling, made up of hundreds of steel trusses, where several luminaires are shaped like big metal balls.

Serigrafia Sign Future Textil 2016. Foto: Jose Cordeiro/SPTuris.

Anima Mundi

The largest animation films festival of the Americas.

Tanabata Matsuri

Stars festival, one of the most traditional celebrations of the Japanese Community.

Festa de São Vito (Saint Vito Festivity)

It happens on Brás and it is one of the largest events of the Italian community in São Paulo.


Dedicated to gathering all forms of humor, the Risadaria Festival holds the comic content in its several platforms.


Asian Food Show

Exhibition, negotiation and selling of Asian food and beverage.

Greenbuilding Brasil (Greenbuilding Brazil)

International conference and exhibition, Greenbuilding Brasil is the main sustainable business fair in the country, putting together National and International companies.

House & Gift Fair

The largest professional and directed fair of home articles and decoration of Latin America.


The International aesthetics scientific congress is the official gathering of professionals in the area of health, beauty and aesthetics.

Festa de Nossa Senhora Achiropita

The best of the Italian culture and gastronomy in a large party at the sound of Tarantela.

CPHI South America

It is the only event focused on pharmaceutical ingredients in Latin America.

Photo Image Brasil (Photo Image Brazil)

The largest photography and image fair in Latin America involving technology, innovation and business.

Adventure Sports Fair

The most important event in Latin America dedicated to sports and adventure tourism.


São Paulo’s veterinarian clinics of small animals congress.

Feira de Artes da Vila Madalena (Vila Madalena Art Fair)

Culture and outdoors entertainment in one of the most traditional and charming neighborhoods of São Paulo.

Design Weekend

Design, decoration, architecture and urbanism events.

Bienal do Livro

Third largest editorial event of the world with lots of books and an intense cultural schedule.

Image from top to bottom. Large exhibition pavilion with hundreds of sales booths, packed with vendors and visitors. Very high ceiling, made up of hundreds of steel trusses, where several luminaires are shaped like big metal balls.

Bienal Internacional do Livro, 2016. Foto: Jose Cordeiro/SPTuris.

SP Arte (SP Art)

The International art fair of São Paulo was created in 2005 and is nowadays the most relevant event of the art market in the southern hemisphere.


Beauty Fair

Launching of products, equipment and services for hair, aesthetics, manicure, makeup, podology, massotherapy and beauty retail sectors.


Reunion of the main global companies in the vending machine sector and office coffee, it is the only event of the sector in Latin America.

Pesca Trade Show

The largest and most important fishing fair of Latin America and one of the largest of the world.

Inside an exhibition pavilion, 3 motor boats. From left to right, the 1st is red and white, the 2nd is all white and the 3rd is light beige and white . Between them, salesperson and customer talk around a table.

Pesca Trade Show, 2016. Foto: Jose Cordeiro/SPTuris.


International equipment, products, services, food and beverage fair for the accommodation sector.

Alimentaria Brasil (Alimentaria Brazil)

International food and beverage fair.

Analitica Latin America

International technology fair for laboratories, clinical analysis, biotechnology and quality control.

Latin America Utility Week

Fair that gathers the major transmission, distribution and commercialization companies of the energy, water and gas fields.


Leader in the segment of National tourism fairs, the fair is organized by ABAV – the Brazilian Association of Travelling Agents.

Festa de San Gennaro (Saint Gennaro Festivity)

Celebration in tribute to the saint of the neighborhood of Mooca with live music and lots of Italian food.

Desfile de Sete de Setembro (September 7th Parade)

In celebration to the Brazilian Independence Day, the city has public and military parades every year on this date.

Revelando São Paulo (Revealing São Paulo)

Festival of the traditional “paulista” culture with dancing, music and handicraft.


Wire South America

International fair of cables and wires, it presents products of the mining and metal industry.


International fair of tubes, valves, pumps, connectors and components.

Salão Duas Rodas (Two Wheels Room)

One of the largest events of two wheeled vehicles of the world, with launching, exposition of brands and business generation, attractions, test rides and interaction.


Reselling and carpentry rair focused on the qualification of carpenters in order to compete with the industrial production.

Virada Esportiva

For 24 hours, sport events and presentations are held all over the city.

In a large square, a cube-shaped metal frame supports a vertical structure for mountain climbing simulation. At the top, instructor observes a person climbing up, attached to a few safety cords. Around, several people watch. In the background, on top, part of a large viaduct.

Expo Arquitetura Sustentável (Expo Sustainable Architecture)

Sustainable construction in Brazil event that covers all industrial chain with architects, builders and contractors.


Event that reinforces the innovation culture and pioneering spirit on the Law market, offering high level content to its target audience.

Mostra Internacional de Cinema (International Cinema Exhibition)

Festival that gathers the classics of the 7th Art and the most awaited releases of the season.

Congresso Internacional de Técnicos em Prótese Dentária (Dental Prosthetics Technicians International Congress)

Event with complete scientific schedule including themes of several specialties and great names of Odontology and Dental Prosthetics.


The international freight road traffic fair gathers the biggest fleet buyers, transportation companies and industries in general.

Pet South America

International fair for products and services for vet and pet care professionals.

Congresso Anual de Educação do SINPEEM (SINPEEM Annual Education Congress)

Event of the State of São Paulo education professionals union.

Maratona Internacional de São Paulo (São Paulo’s International Marathon)

42 kilometers of sweat, history and culture in the largest metropolis in the southern hemisphere.

Salão do Automóvel (São Paulo International Motor Show)

The largest fair of the automotive industry in Latin America, it happens in São Paulo every 2 years.


NT Expo

The only event of railway equipment, services and maintenance of South America.

Grande Prêmio do Brasil de Fórmula 1 (Formula 1 Grand Prix of Brazil)

One of the largest global events in racing. São Paulo is the only Latin American city to hold the race.

Circuito Night Run (Night Run Circuit)

Largest night run circuit of the country, it is an innovating contest that involves its athletes with shows, lights and plenty of music.

Night shot. In an outer area, hundreds of people in front of a stage all lit by powerful reflectors of blue lights.

Brazil Automation

Major event of automation in the country, it has the different segments of the industry with all the process control automation chain and manufacture.


Brazilian traumatology and orthopedic congress.

IT Forum Expo

The most important meeting of the Information Technology community of Latin America.

ONG Brasil (ONG Brazil)

It gathers social, public and private organizations to connect society in favor of a common cause: to push the social development of the country.

Première Vision São Paulo

Meeting point of decision makers of the Latin America and Brazilian fashion, gathering the finest manufacturers of threads, fibers, fabrics and accessories.


Comic Con Experience

Pop culture and entertainment event, putting together attractions for the geek public.


The international soccer forum is a renowned event on the Brazilian sport’s calendar.

Natal Iluminado (Enlightened Christmas)

The city gets special decoration, which includes the tradicional Ibirapuera tree and a show of lights and sounds at the park’s fountain.

Night shot. In a large square, hundreds of people around a gigantic structure in the shape of a Christmas tree, all lit by little red lights and Christmas figures. At the top, a large star lit by white light.

Natal 2016 – Árvore do Ibirapuera. Foto: Jose Cordeiro/SPTuris.

Corrida de São Silvestre (Saint Silvester Road Race)

The most traditional run contest of the city, held at the last day of the year.

Réveillon na Avenida Paulista (New Year’s Eve at Paulista Avenue)

Fireworks and famous artists performances welcome the upcoming year, boosting the celebration in Avenida Paulista, the heart of the city.

Logo Sindicato Estadual dos Guias de Turismo de São Paulo – SINDEGTUR SP
Logo Comtur
Logo São Paulo Convention & Visitors Bureau
Logo Turismo Sustentável e Infância
Logo Aprecesp