30 must see attractions in São Paulo

Photo: Caio Pimenta/ SPTuris.

São Paulo is a vanguardist city tuned in to what is happening in the world, originating trends, styles and habits. Capital of business, culture, entertainment and gastronomy in Latin America, this is a global city, formed by people from more than 70 different nationalities and offspring.

Due to all the magnificence and diversity, there are countless possible tours in the city, all of them with guaranteed fun. However, you really can’t miss some of them. We chose 30 programs for you to enjoy the best of São Paulo. Check out our suggestions.


1 Eat the Brazilian mortadela sandwich and codfish pastel in Mercado Municipal (Municipal Market);
2 Check the Gregorian chants in the São Bento Monastery;
3 Watch a concert at Sala São Paulo or at the Teatro Municipal (Municipal Theater).
4 Play extreme sports on the Capivari river;
5 Watch the stage setting of a Broadway musical in one of the theaters;
6 Make a shopping route on 25 de Março Street, Brás and Bom Retiro neighborhoods;
7 Have dinner at Terraço Itália enjoying a panoramic view of São Paulo;
8 Visit one of the greatest museums in town, such as MASP and MAM;
9 Enjoy the bars in Vila Madalena and Baixo Augusta;
10 Visit the Ibirapuera Park and its attractions;
11 Finish the night at one of the many 24-hour bakeries in town;
12 Walk down at night Paulista Avenue;
13 Visit the amazing Pinacoteca, in Luz;
14 Get to know hundreds of species of animals at the Zoo and then go to Jardim Botânico (Botanical Garden);
15 Check out the menu of one of the rustic Italian restaurants in Bixiga;
16 Visit the route of major international designer clothes on Oscar Freire Street and Iguatemi Shopping Mall;
17 Have a cup of tea at Skye restaurant, at Unique Hotel.
18 Watch a horse race at Jockey Club;
19 Climb the Pico do Jaraguá;
20 Spend a day relaxing in one of the several spas, with hot tub bath and relaxing massage;
21 Visit the fairs in Liberdade neighborhood and Benedito Calixto Square;
22 Go to one of the 6000 pizza restaurant in town;
23 Check out a race in Autódromo de Interlagos (Interlagos Motordrome);
24 Watch a game at Allianz Parque;
25 Visit mega bookstores such as Cultura in Conjunto Nacional building, and Fnac in Paulista Avenue;
26 Visit one among hundreds of exhibitions in the city;
27 Have some coffee at one of the international coffee shops such as Havana and Starbucks;
28 Take a walk through the historical downtown and go to Pateo do Collegio, Largo São Francisco, the zero mile marker and Sé Cathedral;
29 Visit a big fair in one of the Convention Centers of São Paulo, like Anhembi;
30 Participate in samba school rehearsal.


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