BrewDog Bar, a Scottish craft brewery, has opened its first unit outside of Europe in Pinheiros.
With a punk soul and critical of industrial labels, BrewDog brings to the city a new concept of what it means to be a brewery. The house has no waiters or cooks and the service is done by beer geeks, young enthusiasts of good beer, who bring a more informal and specialized service to the table.
The bar has preserved the structure of the building where it is housed, an old mechanic’s shop. During the day a container installed on the right side of the building opens to the street which sells their brand label beer.
BrewDog strives for inventive beers and revolutionizes styles by creating different recipes by changing the quantities and varieties of hops, replacing malts and adding fruits or spices to each recipe.
Of the twenty-two taps installed behind the bar counter, several draft beers are served ranging from exclusive BrewDog labels to featured national and draft beers that were unheard of until now in Brazil.