The region of Berrini stands out as a major commercial hub of Sao Paulo, with towering buildings and modern architecture. It is in a strategic point of the city, close to Avenida dos Bandeirantes, the Carlos Roberto Marinho Avenue, Marginal Pinheiros, Avenida das Nações Unidas and Avenida Dr. Chucri Zaidan.

The avenue was designed in the late 1970s as a business alternative because of high rental prices near Av. Paulista. The major companies that had moved there consolidated the region in the mid-1980s, specially due to its low real estate value at the time.